Rolex Budapest Boutique
Photo Wall for Rolex Budapest
Photo Wall and Interior Photography
- Multi-row panorama for a 4.5×2.5 meters large backlit glass wall decoration of Rolex VIP lounge.
- Architectural and interior photography for international marketing campaign, websites and brochures.
BTS – Behind the scenes
This was a classic applied art project. I had to make a photograph in a specific size into an interior designed architectural space. The subject (the Chain Bridge) and the basic visual concept (night shot) was also given.
In the summer of 2016, when we started to work on this topic with the Rolex’s manager, I had several different ideas about the point of view and the realisation of the picture.
The Client’s idea was a side view of the Brigde, taken from the river.
The Rolex brand’s color is green. So I decided to make the shots right after the bridge’s lights turns on, because they are greenish for the first couple of seconds.
I made a sketch and a layout in Sketchup, then we rented a boat and I took a panorama of 7 shots, 50MP each, handheld.
SKETCHES and DRAFTS
But using the proportions of the final image there was too much sky and too much water. The main element – the Bridge became way too small. We also had to choose a little more conservative composition.
The composition was much better taken from this point of view, the Bridge became more dominant, and the Royal Castle appeared in the background. Also, the viewer entering the VIP salon would see the picture from a close-to-natural perspective.
To get enough resolution I had to capture multiple pictures and merge them into a rectilinear panoramic image. 2×4 pictures were shot in a multirow panorama, 50MP each, using a Fanotec Nodal Ninja 5 panoramic head.
To fulfil the technical requirements of the direct printing on glass techology the final picture was kept in a high bit depth, and a wide gamut colour space throughout the whole post production process
The final image file size was more than 2GB, 15000×10000 px (150MP) large, in 16 bit, ProPhoto RGB colour space.
- Software: Capture One 9, Photoshop CC, Adobe Lightroom CC
- Camera: Canon EOS 5Ds, with a Canon EF 24-70mm f/2.8L II USM lens